Current practice
Games, simulations and working prototypes.
Eight experiences use narrative, competition, practical prompts and causal systems to expose strategic trade-offs and move teams towards useful action.
How do you lead a city without allowing one success to conceal another system’s collapse?
City Conclave
Teams found competing cities and balance prosperity, stability, capability and public trust through linked civic decisions.
Read the case study →- Organisational simulation
- Conditional consequences
- Team and facilitator interfaces

Can AI help a team distinguish evidence from a confident story?
The Uninsurables
Teams interrogate conflicting dossiers, assemble limited specialists and commit a coherent operation against deterministic hidden rules.
Read the case study →

What does a powerful intelligence learn from the way its creator behaves?
The Last Human Decision
Players build competing LANTERN systems, intervene in rivals and choose the machine’s permanent optimisation objective.
Read the case study →

What happens when civilisation relies on a powerful source it does not fully control?
Empires of the Codex
Mythic cities move through ten eras, create Great Works and use an AI-like Codex while competing for power.
Read the case study →
Which early investment determines whether a later cyber crisis becomes survivable?
Cyber City
A municipal exercise balancing service continuity, operational resilience, capability and public trust through escalating incidents.
Read the case study →
How could insurance act continuously, personally and sometimes invisibly in 2050?
Insurance 2050
A room-scale journey connecting personal and business events, live protection, AI action, pricing and human judgement.
Read the case study →

Can a profitable insurer survive the hidden exposures created by its own strategy?
Remain Insurable
Eight board decisions face compound climate, social and governance pressure while visible measures appear to reward short-term choices.
Read the case study →
What question would help this team think differently and leave with a useful next move?
J3J Conversation Cards
Ten practical decks help managers facilitate conversations about strategy, meetings, delivery, AI, design thinking and automation.
Explore the card decks →- 250 discussion cards
- Manager facilitation tool
- AI and organisational change
Earlier work
Transformation and learning delivered at scale.
National qualification design, trust-wide technology strategy and higher-education AI capability demonstrate how learning systems and organisational change can be delivered at scale.
Digital strategy · education
Apple, Jamf and 1:1 learning
Trust-wide device programmes designed around teaching practice, accessibility and site readiness—not a technology rollout imposed uniformly. The published case study reported a 370% improvement where individual devices were combined with Technology-Enhanced Active Learning.
- Shaw Education Trust strategy across 26 sites
- 1:1 device delivery and inclusive learning
- Apple/Jamf Jammie Award 2022
- MAT Excellence Digital Innovation winner 2023

Pearson · national qualification design
Digital Production, Design and Development T Level
Major authorship of the programme of study under Ofqual rules, creation of the complete Core and Occupational Specialist teaching materials, and national in-person and online educator training.
Programme design · delivery packs · topic guides · teacher development

Pearson · qualification and learning design
Digital Information Technology
Subject-matter leadership from the qualification’s inception in 2018 to 2024, including three Ofqual updates, complete learning resources and extensive teacher development across the UK.
Six years of subject leadership · national trainer · complete resource suite

Higher education · AI capability
University of East London AI Toolkit
Practical modules, resources and live sessions for academic and professional staff—designed to demystify AI, build usable fluency and connect emerging tools to real teaching and administrative work.
Course architecture · online modules · staff sessions · practical tools
26education sites in the transformation strategy
£4m+reported savings from education digital programmes
2018–24Pearson Digital Information Technology subject leadership
Nationalqualification resources and educator development
From learning about systems to learning inside them.
The current simulations extend the same practice: give people enough structure to act, make the consequences visible, then use reflection to convert an experience into organisational capability.