A confident event identity carried across the website, artist announcements, social promotion, venue signage and live materials.
A bold visual world
Working with Laura, James developed a palette of maroon, gold and vivid pink with energetic typography and a dancer mark. The identity communicated movement, confidence and femininity without losing clarity around event information.
The redesigned website used strong imagery and simple navigation to make schedules, performers and promotion easy to understand.
Built for the event environment
Facebook banners, social graphics, pull-up banners and venue signage applied the identity at different scales. Individual performer graphics gave each guest a distinctive announcement while maintaining the wider campaign system.
The result connected the anticipation created online with the visual experience attendees encountered in the room.