A varied collection of identities and campaigns shaped around different teachers, audiences, locations and event formats.
Different work needs different character
Projects ranged from vibrant workshop campaigns for Anna Villa Salsa to teaching and event materials for Kate Samol and Bachatica. London Bachata Academy used black and gold to establish a more premium teaching identity, while Dancefit Girls developed a vivid, recognisable social-first system.
BOS festival work used strong red-and-white brand elements across several years. Private projects for Sol and Ellena created their own visual language for bootcamps in Liverpool and Manchester.
Designed around the audience
The wider collection includes work for events in Lincoln, Aberdeen, Oslo and Hungary. The common approach was not a repeated house style: each composition, palette and hierarchy responded to the people involved and the setting in which the campaign had to work.