An annual festival system developed across branding, promotion, programmes, ticketing, signage and the on-site experience since 2018.
A complete event journey
James oversaw the festival’s branding, promotion and digital management. Campaign work introduced international instructors and artists; programmes and signage carried the same visual logic through registration, workshops and social events.
The website combined ticketing and event information in a clear journey, helping attendees understand the programme and book their place.
A new theme every year
The identity was designed to change with the organisers’ annual theme. The 2018 system used British red, white and blue with an energetic paint treatment. The 2022 edition built a deeper purple-and-red palette around fire and visibility. A later illustrated campaign created an entirely different atmosphere without losing the festival’s character.
That ability to reinvent the campaign while preserving recognition is the project’s defining design challenge.