Multi-year creative direction for All Stars Festival, Budapest Bachata Festival and Bachata Marathon across campaign, print, social and video.
An identity that evolves
Across the 2023, 2024 and 2025 festivals, James refreshed the All Stars visual language to reflect each edition while retaining recognition. Neon purple developed into a sleeker system and then a gold-accented anniversary campaign.
The work covered posters, pull-up banners, artist announcements, social content and video branding for an international Bachata, Kizomba and Salsa audience.
Related festival systems
Budapest Bachata Festival used strong red and gold tones with performer-led compositions. Bachata Marathon adopted a hotter, more kinetic palette to communicate concentrated energy and movement.
Consistent campaign rules allowed each event to stand apart while giving organisers a reliable system for a long sequence of announcements.