branding elements
London Bachata Academy
Movement and Grace
Photoshop – Social Media
James contributed to the design work for several projects for Biskit and Paola, helping to enhance the branding for events like Sensual Wednesdays and Lincoln Loves Bachata. His approach was focused on creating clean, visually appealing promotional materials that effectively communicated the essence of each event.
For Sensual Wednesdays, James designed a vibrant and eye-catching poster that highlighted the key event details while using colourful backgrounds to reflect the lively and engaging atmosphere of the sessions.
His design for Bachata Thursdays took on a more refined tone, with black and gold accents that conveyed the balance between fun social dancing and structured lessons. The overall goal was to ensure the designs were clear, professional, and accessible to the audience while staying true to the spirit of the events.
Logo Design
The London Bachata Academy logo is a refined and elegant design that beautifully captures the essence of the academy. At its center, the fluid initials “LBA” are crafted in a dynamic, modern script, symbolising the movement and grace of bachata dance. The teal hue of the letters adds a sense of freshness and vibrancy, reflecting the academy’s energy and commitment to creativity and expression.
Surrounding the initials is a traditional laurel wreath, a symbol of achievement and excellence. The contrast between the sleek modern typography and the classical wreath creates a balanced visual, blending tradition with innovation.