Girlicious

James recently collaborated with Laura to craft a bold, captivating brand identity for Girlicious, ensuring a stunning and cohesive design across all platforms, from digital presence to live event aesthetics.

The new branding for Girlicious embraces an elegant fusion of rich maroon, deep gold, and vibrant pink, reflecting empowerment, energy, and femininity. Laura’s signature aesthetic is brought to life with sleek typography and a dynamic dancer logo, reinforcing the essence of movement and confidence. The website redesign enhances user experience with striking visuals, an intuitive layout, and high-quality imagery, making event details and promotions effortlessly accessible.

Event Signage & Marketing Collateral

To amplify the Girlicious All Dayer experience, James designed luxurious promotional materials, including:

• Facebook banners & social media graphics that captivate the audience with high-impact visuals and a seamless blend of Laura’s signature styling.
• Eye-catching pull-up banners and venue signage, featuring bold imagery of dancers and instructors, elevating the event’s aesthetic and presence.
• Custom name graphics & individual feature designs for key performers, ensuring each guest star is uniquely highlighted while staying true to the overall Girlicious branding.