website and partial rebrand
Designed by Gigi
Clean and Versatile
Photoshop – Wix
James recently helped Georgie with the rebranding of Designed by Gigi, covering everything from the website to signage for the pop-up shops at festivals.
Website Overhaul: The new website design is clean and modern, with a soft pink and bold maroon colour scheme reflecting the brand’s fresh identity. Gigi’s signature logo is prominently displayed, and the product pages are now easier to navigate, showcasing high-quality images of the brand’s sports bras, crop tops, and leggings.
Pop-Up Shop & Banners: James also designed eye-catching pull-up banners and signage for Gigi’s pop-up shop. These feature bold images of models in action, highlighting the activewear’s style and functionality, making the brand stand out in busy retail spaces.
The rebrand has revitalised Designed by Gigi, creating a sleek, cohesive look both online and in-store, perfectly aligning with its fashion-forward and fitness-driven ethos.
