social media – main branding 

Mambos d’Afro

Bold and Visual

Photoshop

James led the complete branding for the Mambos D’Afro 2025 dance congress, creating a bold and vibrant identity of the Angolan flag colours that reflects the festival’s celebration of Afro-inspired dance styles. The work encompassed all key visual elements, from posters and social media graphics to event banners and artist promotions.

Event Branding & Visual Design: The branding for Mambos D’Afro 2025 is dynamic, featuring a striking combination of African-inspired patterns and warm tones of red, orange, and gold. The official logo incorporates both dance and cultural elements, making it instantly recognisable. James ensured the festival’s vibrant energy was reflected across all platforms, creating eye-catching posters that showcase the performing artists and instructors, such as Leny, Tiago & Andrea, and Jeydikson. Each poster aligns with the festival’s distinct Afro-centric theme, helping to build excitement for the event.

Social Media & Artist Promotion: James crafted a strong social media presence for Mambos D’Afro 2025, designing visually appealing posts that highlighted the event’s lineup of international artists. These promotional pieces used consistent branding elements, ensuring the festival’s identity was cohesive across all digital platforms. Artist posters featured each performer against a backdrop of African landscapes, reinforcing the festival’s cultural roots.

Event Banners & Marketing: The event’s pull-up banners and signage, designed by James, were strategically aligned with the overall festival aesthetic, using the same rich colour palette and Afro-inspired design. This consistency in branding across all event materials—from digital promotion to on-site signage—created a professional and immersive atmosphere for attendees.

The branding for Mambos D’Afro 2025 sets the festival apart, emphasising its unique blend of Afro-Latin dance styles and cultural heritage.