social media – artwork – full branding
All Stars
Hungarian to the Core
Photoshop – Social Media – AI
Over the last three years, James has led the creative direction and branding for All Stars Festival (2023, 2024, 2025), BBF, and Bachata Marathon. His work included designing posters, pull-up banners, social media content, and video branding, giving each event its own unique visual identity.
All Stars Festival (2023, 2024, 2025): Each year, James refreshed the festival’s branding to reflect its evolution. For All Stars 2023, a vibrant neon and purple aesthetic was introduced across all event posters, banners, and online platforms. The branding for 2024 retained the core colours but shifted to a sleek, modern design, featuring star instructors like Gaby and Estefy. The newly unveiled 2025 branding takes a bolder approach, with gold accents and a celebratory tone for the festival’s 12th anniversary, reinforcing All Stars as a premier event for Bachata, Kizomba, and Salsa enthusiasts.
BBF & Bachata Marathon: James also designed promotional materials for the Budapest Bachata Festival (BBF) and Bachata Marathon. The BBF posters are defined by striking red and gold tones, complemented by elegant, high-quality images of performers. For Bachata Marathon, a fiery colour palette was used, with intense tones and dynamic images, bringing the energy and excitement of the event to life on banners, posters, and social media.
Social Media & Video Branding
James managed social media content, creating eye-catching posts and stories that maintained visual consistency.
Through cohesive, engaging branding and marketing strategies, James has successfully established a recognisable identity for each event, ensuring that All Stars, BBF, and Bachata Marathon continue to stand out in the international dance festival scene.